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Imagine a workplace that allows you to play every day. Would you guess that offering employees to play – really, play! – would increase productivity, staff engagement and morale? That’s exactly what would happen, according to Dr. Stuart Brown: “Not only does having a playful atmosphere attract young talent, but experts say play at work can boost creativity and productivity in people of all ages. There is good evidence that if you allow employees to engage in something they want to do, (which) is playful, there are better outcomes in terms of productivity and motivation.”

Understanding the importance of having play at work, Faber-Castell USA offered a company-wide training to their team to go back to their childhood and explore the science behind play through ASTRA’s Certified Play Expert  (CPE) ® program.

ASTRA facilitated the first company-wide CPE Workshop in Cleveland, Ohio on September 21 and 22 for Faber-Castell USA. We were thrilled to credential a total of 22 team members as Certified Play Experts®. Congratulations to these new graduates!

Delanie West, VP Faber-Castell Creativity Center, shares: “We always look for opportunities for product teams to sharpen skills and improve on current processes. The workshop delivered specialized content which we could immediately implement into our work. It’s been exciting to see that team members have already begun to practice what was learned at the workshop!”

 

Jean Bailey, toy industry consultant and past National Lekotek Center director, along with Ahren Hoffman, director of education at ASTRA, delivered a personalized program to support Faber-Castell’s current objectives. The workshop included tailored activities to illuminate ideas, thought-provoking discussions and analysis of current Faber-Castell and Creativity for Kids products.

play_expertPhyllis Brody, co-founder of Creativity for Kids, noted: “It [Certified Play Expert Workshop] was a very worthwhile reminder of the importance of play and how it relates to who we are as a company. It was one of the best facilitated workshops/seminars I’ve attended!”

The objective behind the Certified Play Expert® program is to elevate knowledge, expand expertise and share the science behind play which aligns with ASTRA’s vision to change the world through the power of play. By empowering individuals on the importance and value of play, these credentialed experts can inspire the power of play both personally and professionally in their communities and beyond.

The Faber-Castell USA team had the opportunity to discover new ideas and connect on a new level with their team during two days full of “edutainment” through the Certified Play Expert® Workshop.

Albert Einstein shares that, “Play is the highest form of research.” Is your team ready to play at work and become Certified Play Experts ®? Contact Ahren Hoffman, director of education and training, to learn more

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